Box To Box x Noah Lyles: Introducing Iconic Productions
Box To Box Films has joined forces with Olympic gold medalist and six-time world champion sprinter Noah Lyles to launch Iconic Productions, a new athlete-led creative studio built to bring original stories to life across sport, culture, and entertainment.
The launch marks a new era in athlete-driven storytelling. Iconic Productions will focus on developing content that amplifies athlete voices and reflects the passions, identities, and ambitions of a new generation, from documentary series to branded formats and beyond.
“With the creation of Iconic Productions, I’m proud to partner with Box To Box Films to create content that speaks to people, challenges conventions, and resonates across borders,” said Noah Lyles.
Known for globally recognised series including Drive to Survive, Sprint, and Tour de France: Unchained, we’ve built a reputation for revolutionising how sports are portrayed on screen. With Iconic, we continues to push the boundaries of storytelling, this time, with athletes leading from the front.
“Noah Lyles lives at the apex of sport, culture, fashion, music, and entertainment – he doesn’t just participate in the moment, he helps define it,” said Paul Martin, Co-Founder of Box To Box Films.
“This venture is about harnessing that energy and cultural relevance to create stories that are as iconic as the man himself.”
Iconic Productions is currently developing its first slate of projects.