On 26 June 2025 at Paris’s Stade Charléty, Faith Kipyegon made a history-making attempt to become the first woman to run a sub-four-minute mile.
Box To Box led on two fronts: we crafted the Breaking4 documentary and delivered our debut live broadcast across Prime Video, Nike’s channels, and major outdoor screens worldwide.
“Nike originally came to us with the opportunity to make a film about Faith and her attempt to break the record,” says Tom Keeling, Head of Documentaries & Limited Series.
He adds that Faith offered,
“a genuine, incredible character at the heart of the film” and “high stakes and a huge denouement.”
As the project evolved, the live event became the spine of the story. After early creative sessions at Nike World Headquarters in Portland, we aligned on a narrative-led approach and agreed that Box To Box would also produce the live broadcast.
“In our minds, it had to be us producing it… If someone else had been taking care of it, we’d lose agency,” says Keeling.
We built for narrative and scale. Under the live direction of Tim Van Someren, we assembled a cross-disciplinary crew of over 150 and designed a show that prioritized story over routine “link, VT, throw” beats.
Our partners included EMG/Gravity Media (OB), The Collectv (camera/OB support), and Tall Audio (sound). The toolset leaned filmic: Sony F5500/4800, Venice Rialtos, RF handhelds, and a 50-foot technocrane, so live pictures carried the same cinematic character our documentaries are known for.
Engineering innovation sat at the heart of the coverage: a full inside track rail cam, which tracked Kipyegon at speed the whole way around the inside lane, effectively combining two rail systems custom manufactured in Germany for the event week.
Distribution spanned Prime Video, Nike’s YouTube, Instagram, TikTok and Douyin, and billboards in Times Square, Paris Opera, Mexico City, and London.
“The thing I like about live is you have no choice. It has to work. No Plan B. No reshoot,” says live producer Kate Sinden.
Result: a clean, uninterrupted broadcast at a global scale and a codified playbook for future live events.
As Keeling puts it, we’ve built “a bit of a Bible on how to approach this, and do even better next time.”
Quotes and technical details originally covered by Jake Bickerton in Broadcast Sport (Autumn 2025).