Boardroom sits down with our co-founder and EP Paul Martin to unpack why authentic, character-led storytelling, not rule changes, has reshaped how fans watch sport.
Formula 1: Drive to Survive arrived at the right moment, introduced a new generation to F1, and helped lift U.S. TV averages from 672,000 per race in 2019 to ~1.4 million across ESPN/ESPN2/ABC in 2025, with three U.S. stops now on the calendar.
“What we try to do is we will make the best, most authentic version of your world. All I can control is the storytelling.” – Paul Martin, via Boardroom
Paul breaks down the craft, story, character, and a bit of luck—and why we don’t chase replicas; we tell the truest version of a world.
The same approach powers Full Swing, Break Point, Onside, FACEOFF, Unchained, Any Given Saturday, and Matchroom: The Greatest Showmen.
Read the full conversation on Boardroom.